What does micro-business user fission mean?WeChat viral fission marketing success story

What does micro-business user fission mean?

10 successful cases of viral fission marketing

First, you have to understand what is the basic principle of fission?

• The fission in nature is the fission of the cell, the fission of the nucleus, 1 fission into 2, 2 fission into 4.

What is the road and principle of WeChat fission marketing?

• In terms of business, WeChat user fission is a metaphor. One customer becomes two customers, and two customers become four customers.
• OnWechat marketing, which is the so-called "viral fission marketing".

How to get users to promote, resulting in "Viral marketing"Fission?

In fact, the specific operation of viral fission marketing is very simple ^_^

User Fission Case 1: Catering User Fission

Users who pre-order meals can enjoy 2 free fast food immediately after promoting 1 new users.

• It's tempting for any office worker because everyone has a lot of colleagues.
• If you have dozens of colleagues and recommend them, you can save yourself a month's lunch money.
• It is cost-effective for food companies to acquire new users for less than 10 bucks.
• What's more, this method will give you a good reputation.

This is the easiest user fission marketing!

In fact, as long as there are enough users as the basis, fission is much easier.

The fission core has only one word - points:

• (1) Classification
• (2) Distribution

Micro-business user fission case 2: Health care products detonated sales in 5 months

Here is a real case:

certainnew mediaOperation boss used in December 2016Community MarketingMade aInternet marketingIn the event, there are old users in the community. For an unsaturated fatty acid product, the skin has improved significantly, and it has been matured for almost half a year.

It is to let users share the posters we have done:

1. On the poster is the real before and after comparison of the user
2. Stay nutritionist QR code
3. Share to your circle of friends, take a screenshot to the nutritionist, and you can participate in the buy 2 get 1 free event.

As a result, thisE-commerceThe event exploded, and the sales in one day exploded for 5 months, and the stock was immediately out of stock. Fortunately, the shipping was on the way and it would arrive immediately, or else I would be scolded to death.

User fission case 3: China Mobile user fission

China MobileHow to get customers to automatically refer?

China Mobile, that's what it did!Ask the front desk clerk to say one more sentence:

• "Can you introduce me to someone who pulls mobile broadband?"

Micro-business user fission case 4: intelligent escort robot

So, how do we apply this fission trick to our own business of selling goods?

1) It is actually very simple. For example, when you are selling goods, someone buys an Alpha Egg (intelligent escort robot) with artificial intelligence from you.

You ask the other person:"Can you introduce another person for me? He might be interested in this little egg."

2) Or you are recruiting a 99 yuan agent, after successfully recruiting 1 person to come in as a 99 yuan agent.

You ask him:"Can you introduce me to another person you know? He might be interested in that too."

3) It is the same if it is recruiting Wechat business members, and it is the same after recruiting.You ask him again and let him introduce another.

"Can you introduce me to someone you know? He might be interested in that too."

But what's the difficulty with this one?

4) Someone is willing to introduce to you, but he is unwilling to sell it, maybe he is worried about himself and thinks that he may not be able to make a deal.

He bought the little egg, you tell him:

"You can introduce someone to me. You don't need to sell it. I'll talk to him, and I'll make the deal. After he buys it, I'll give you a commission, understand?"

Just don't let him sell, don't let the person you introduced sell it, but let him introduce someone for you, and you go to the deal, it's much simpler.

I hope that everyone can use this fission trick when selling products or recruiting people.

It doesn’t matter whether the deal is made or not, that is, for example, if this person leaves a message to your Moments, you think he is interested, you go to a private chat, buy it after the chat, or don’t buy it, it doesn’t matter.

At this time, you ask each other:

"Can you introduce me to one."

Just such a simple fission gameplay may make your sales work empty. Why?Because there may be too many people!

This fission method is ridiculously simple and outrageous!

User fission case 5: fission 80 investors

How to meet so many investors?How to fission and add friends on WeChat?

He just relied on one sentence. After chatting with an investor, he said to the investor:

"Can you introduce the investors you know, your peers? Maybe they are interested in my project?"

With such a simple sentence, he is asking people to introduce another person to him, just say one more sentence, after he raised 500 million, there are still many investors who have no time to meet!

We can see the amazing effect of fission from this. If we can use it well in the fission link, we can definitely achieve an incredible and amazing effect that is completely beyond our imagination!

Micro-business user fission cases 6~9: fission marketing

Case 6:A micro-business sells weight loss milkshakes

Whether it's a deal or not, say this:

• "Can you introduce me to a friend of yours who is desperate to lose weight?"

Case 7:sell nurse tea

• "Do you have any trouble with sleep or a certain problem around you?Can you introduce me to a friend who has this problem, just 1 person? "

Case 8:Sell ​​car insurance

• "Can you introduce me to a friend who has a car?"

Case 9:sell big cherries

• "Can you introduce me to someone, your foodie friend? I'll sell him big cherries."

User Fission Case 10: Food Passport

It's a gourmet dining project and they made a funWeb PromotionThe fission action is called the "food passport".

What is a foodie passport?

What does it mean?Actually it is divided into two parts.

Part 1 is the merchant

• If you are a businessman and want to enter this passport, you have to give money.
• The merchant gives him money, and then it will appear in this foodie passport.
• (this thing can be torn off)

Part 2 is the user

This one that the user can tear off is called a coupon.

• When users go to eat, they can discount or exchange a certain dish in the restaurant.
• The condition is that the merchant must give money to be added to this foodie passport.

How do users get food passports?

If the user wants to obtain a passport, he has to do the following actions:

1. It is to share the QR code of the picture to his circle of friends;
2. Then add customer service WeChat, send screenshots to customer service;
3. Then, you can go to the nearest restaurant to get this foodie passport.

Simple action, and within a week, more than 2000 users have been added, and it is very accurate!

• If you don't eat out often, you don't need this passport, right?
• You often cook at home and don’t go out to eat, and you don’t need this foodie passport at all.

What do you want this thing for?

• In fact, the food passport is just a discount coupon.
• They simply used a fission technology, which is how to let users fission for you, and it is still reasonable and legal.

Fission marketing combines online and offline

In addition to many users can go onlineInternet marketingFission can also promote marketing fission online and offline.

Because a group of friends went to eat together, and when they saw their friends check out, they took a foodie passport to eat at a discount. The friends who ate with him,

At first glance, you will feel that this thing is high-quality. What other photos are there? How can I get it?

• Said that there is a QR code on the passport, after scanning it, add customer service,
• Give you a QR code, and let you do an action to share the circle of friends,
• Then tell you where to get things.

a lot ofSmall tradeIt is a simple fission technology that can add thousands or even tens of thousands of users within a week, and now they are doing very well.

Food Passport Issuance Strategy

• A foodie passport (coupon design) is issued once a month.
• 60 merchants in each issue, issued online and offline together.
• Each company promotes a product package worth 45000 yuan, and charges a 4500% discount (XNUMX yuan) operating expenses.
• In other words, their model has a fixed income every month, and the annual income of this project exceeds 300 million.

Moreover, their entire profit model does not rely solely on selling advertisements, but they directly negotiate with the merchants to buy shares.

Now, their company's self-media advertising business is the food passport marketing department, and the format has been standardized, and the team can do it directly.

Because the boss wants to do bigger entrepreneurial projects, and easy and profitable projects.

WeChat user fission strategy 

The viral fission marketing strategy is a system, and the system is composed of multiple elements ▼

For a system to function as usual, it must facilitate connections between elements in a targeted manner.

1. collect material
2. Provide material
3. shape value
4. set conditions
5. fission user

On the basis of having enough users, systematically do a good job in all aspects of the user fission strategy, and fission marketing will be much easier.

How to apply the above methods to your company?

• althoughChen WeiliangThere is no short-term plan to do training, but it is providedOffensive service.

Here is a customizedOffensive service”, which can systematically and solidly help you do it well.

The difference between training and consulting

• The training is only responsible for the course, not after the course.
• The consulting service is a one-to-one customized guidance and is responsible for the effect.

If you want to do fission systematically and solidly, welcome to findChen WeiliangOfOffensive service.