How does WeChat fission add friends? 1-day rapid fission detonated 5-month sales

This article is "Viral marketing"Part 1 of a series of nine articles:

Chen Weiliang: How does WeChat fission add friends?

1 day fission detonated 5 months of sales

If you want to do a small business, you masterdrainageIt's enough to make a deal, it's enough for you to do a small but beautiful business, but if you want to make more money,Viral marketingFission is the way to go, you mustWechat marketingfission is considered.

How does WeChat fission add friends? 1-day rapid fission detonated 5-month sales

1. Fission to get new friends

You can use reward recommendations, such as getting a picture, describing your prize in the picture, and then putting your personal WeChat or public account QR code, and then sending it to your circle of friends, or some WeChat groups, or private messages to some People, these are all done precisely, not to harass others by casting a net all over the sky.

You can send it to him privately, and let him forward it to Moments for youWeb PromotionFission, bring the picture of your WeChat QR code, and what you wrote for himCopywriting(You must write it for him, you can't let him write it himself), forward it to the circle of friends and send him this prize.

Actually beforedrainageThe link has said this trick, but the fission is not the same.becausedrainageBasically, it is a recommendation with no reward, and there is no immediate reward for people to add you (of course there can be, because the drainage and fission itself is combined)

The core key of fission is to divide the name and profit, either give the other party a sense of honor, or give the other party the benefits, and let the other party help you to carry out the fission.

The lowest or simplest application method of this kind of fission is to give people a small prize, so that people can help you to promote it, and at the same time, there is a temptation in the promotion to let others find you to receive this prize.

However, it is not enough to ask someone to add you as a friend to get this red envelope, which is not very accurate.

Prizes do not need to be given in kind. It is recommended to use electronic data as the main source, and preferably from a certain field. This is very accurate. People come for your personal value, so it returns to the process of drainage. This is a the entire cycle.

Fission-type drainage, specific operation method:

(1) First, ask someone to turn for you and promise him a prize.

(2) The prizes given, the things marked on it, the first retweet and the friends they attracted should be different.
For example, if you have 2 e-books A and B, you can say "help me forward my e-book A to you", and then write "add me as a friend and send e-book B" on the picture.

(3) When someone adds you, you give him e-book B, and then tell him to help me forward it, and I can also give you e-book A, so that adding friends is very fast

(Because this effect is too fast and too fast, so please use it with caution. I said before that less is more, too many friends are too inaccurate, it is very painful)

How to use it with caution?It is for the temptation design, who attracts people, you need to think clearly about this matter.

2. Actively seek channels

This is an inevitable way for the business to expand. If you only have 1000 friends on your WeChat to slowly sell things, you cannot expand. If you want to really expand, you must let others help you sell. Only in this way can you expand.

(1) Actively go out to seek channels:You can go out to the market on the ground, find an electrical appliance store and ask "Would you like to help me sell heaters?", "Would you like to distribute heaters with me? Give you XXX prices".

(2) Find in WeChat friends:You can see that some people are in physical stores, such as selling women's clothing, beauty products or electrical appliances. You can directly talk to the other party on WeChat, which may be more advantageous than going out directly, because you may already be on WeChat. If you do a good job of cultivating it, it will be easier for the other party to become your channel.

3. Let the customer be your agent

(1) Find customers who have already bought:For example, recently it was found that people who sold a certain product for one round may have entered a bottleneck period, because all the people who should be bought by WeChat friends have bought it, and your circle of friends is so large. This is the reality. Your business is so big. The first step is to find the one that has already bought youSmall tradeproduct, and compare the people who approve of this product.

No matter whether the other party has channels or not, whether the other party has opened a store or not, as long as the other party is an individual, there will be friends, at least 150 people can be radiated. At the same time, the other party has bought your product and is more recognized, then you ask the other party to help you sell it, You give the other party a price. As an agent, you take the price of 1000 and give the other party 1200. You can make a profit margin and let the other party sell it for you.

For example, if you can sell 10 units yourself, your customers may be able to sell 3-5 units, sell 5 units and earn 1 yuan for 200 unit, and sell 10 units for 1000 yuan. You don't have to do it, you can do it, you just talk to the other party and let the other party help you sell it.

In fact, in the process of developing this kind of distribution, some people may sell very little for you, and some people may not even sell one. Of course, some people can help you sell a lot, and some people may have contacts. The quality of the circle is higher, much higher than yours, and it may generate a lot of sales for you and bring you new channels.

(4) Let your customers be agents:In fact, this fission is not your fission, but the fission of micro-business.But for your benefit, your income can be more stable and less labor-intensive.

Because if this customer of yours will always be your customer, and you need to cash in on him many times, you must continue to work hard to deal with him.
If you recruit an agent, he can make money by selling goods, related service training, answering questions, shipping, placing orders, etc. You don't need to do all of these, and someone will do it for you, and you can easily.

What you need to do is to maintain his viscosity. For example, you can see that he has not been bubbling in the group recently, he has not posted advertisements, and may be slack for a while, you need to encourage him and give him some Help, this maintains this viscosity, and he will renew the fee the next year.

If you turn a customer into an agent: you still have to maintain and manage the agent and teach the agent training, which is more difficult and is based on the foundation of familiarity, or on the basis of your business words.But if you recommend him as a special agent, you can earn a stable 700 yuan a year, which saves a lot of trouble.

For example, if you recommend 10 people to join the special agency, it is actually not too difficult, because everyone wants to make money now, and you are doing it yourself. It's easy to join in.

For example, if you recommend 30 people for 21000 yuan a year, or if you recommend 20 people for 14000 yuan, is this money easy to come by?

4. Fission detonated 5-month sales

realInternet marketingCase:certainnew mediaOperation boss used in December 2016Community MarketingWe did an event, and there are old users in the community. For an unsaturated fatty acid product that has improved the skin significantly, it has been matured for almost half a year, and let users share our posters.

On the poster is the user's real before-and-after comparison chart. Leave the nutritionist's QR code and share the screenshots in the circle of friends to the nutritionist to participate in the buy 2 get 1 activity.

As a result, the event detonated,One-day sales detonated 5 months of volume, so that the goods were directly out of stock, but fortunately the shipping was on the way and it would arrive immediately, otherwise it would be scolded to death.

5. Summary

(1) Transaction summary:What's the biggest secret to making a deal?How to increase the transaction rate of goods?It's actually a "question".

Questioning is an important method of making a deal. The more you use it, the more you will be able to make cleverness, and cleverness will give birth to sperm.The point is that you have to use the repetition so that it works for you and becomes your thing.

(2) Fission summary:Fission is the best way to drain traffic, especially in old users.

Fission should also be combined with users, especially core users, and fission is not isolated. The next link of fission is drainage, and the purpose of fission is drainage.

(3) Community marketing fission:Let them fission in the existing user group, make a QR code poster, send it to the circle of friends, and give benefits.

Read other articles in the series:
Next: What is the road to WeChat fission marketing?150 principles of viral marketing >>

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