How does WeChat fission add friends? 1-day rapid fission detonated 5-month sales

Chen Weiliang : How to increase WeChat friends exponentially?

1 day fission detonated 5 months of sales

To run a successful small business, mastering lead generation, customer retention, and conversion is sufficient. This is enough for you to run a small but successful business. However, if you want to earn more money, viral marketing and expansion are essential. You must consider expansion in your WeChat marketing strategy.

1. Fission to get new friends

You can use reward recommendations, such as getting a picture, describing your prize in the picture, and then putting your personal WeChat or public account QR code, and then sending it to your circle of friends, or some WeChat groups, or private messages to some People, these are all done precisely, not to harass others by casting a net all over the sky.

You can send him a private message and ask him to share it on his WeChat Moments to help you with online promotion and viral marketing. Include a picture of your WeChat QR code and the text you wrote for him (make sure you write it for him, don't let him write it himself). If he shares it on his Moments, you will give him this prize.

I've actually mentioned this technique before in the lead generation section, but it's a bit different for viral marketing. Lead generation basically involves referrals with no immediate return, and people who add you don't get any immediate rewards (though there could be, since lead generation and viral marketing are combined).

The core key of fission is to divide the name and profit, either give the other party a sense of honor, or give the other party the benefits, and let the other party help you to carry out the fission.

The lowest or simplest application method of this kind of fission is to give people a small prize, so that people can help you to promote it, and at the same time, there is a temptation in the promotion to let others find you to receive this prize.

However, it is not enough to ask someone to add you as a friend to get this red envelope, which is not very accurate.

Prizes do not need to be given in kind. It is recommended to use electronic data as the main source, and preferably from a certain field. This is very accurate. People come for your personal value, so it returns to the process of drainage. This is a the entire cycle.

Fission-type drainage, specific operation method:

(1) First, ask someone to turn for you and promise him a prize.

(2) The prizes given, the things marked on it, the first retweet and the friends they attracted should be different.
For example, if you have 2 e-books A and B, you can say "help me forward my e-book A to you", and then write "add me as a friend and send e-book B" on the picture.

(3) When someone adds you, you give him e-book B, and then tell him to help me forward it, and I can also give you e-book A, so that adding friends is very fast

(Because this effect is too fast and too fast, so please use it with caution. I said before that less is more, too many friends are too inaccurate, it is very painful)

How to use it with caution?It is for the temptation design, who attracts people, you need to think clearly about this matter.

2. Actively seek channels

This is an inevitable way for the business to expand. If you only have 1000 friends on your WeChat to slowly sell things, you cannot expand. If you want to really expand, you must let others help you sell. Only in this way can you expand.

(1) Actively seek out channels: Go to the ground, go to the market, find an appliance store and ask, "Would you like to help me sell heaters?" or "Would you like to distribute heaters with me? I'll give you XXX price."

(2) Search among WeChat friends: You see some people who run physical stores, such as women's clothing, beauty, or electrical appliance stores. You can talk to them directly on WeChat. This may be more advantageous than going out directly, because you may have already done some groundwork on WeChat, making it easier for them to become your channel.

3. Let the customer be your agent

(1) Find customers who have already bought: For example, you may have recently discovered that people who have sold a certain product for a while may have reached a bottleneck period because all the people who were going to buy it on WeChat have already bought it. Your circle of friends is only so big. This is the reality. Your business is only so big. The next step is to find people who have already bought your WeChat product and who have a good opinion of it.

No matter whether the other party has channels or not, whether the other party has opened a store or not, as long as the other party is an individual, there will be friends, at least 150 people can be radiated. At the same time, the other party has bought your product and is more recognized, then you ask the other party to help you sell it, You give the other party a price. As an agent, you take the price of 1000 and give the other party 1200. You can make a profit margin and let the other party sell it for you.

For example, if you can sell 10 units yourself, your customers may be able to sell 3-5 units, sell 5 units and earn 1 yuan for 200 unit, and sell 10 units for 1000 yuan. You don't have to do it, you can do it, you just talk to the other party and let the other party help you sell it.

In fact, in the process of developing this kind of distribution, some people may sell very little for you, and some people may not even sell one. Of course, some people can help you sell a lot, and some people may have contacts. The quality of the circle is higher, much higher than yours, and it may generate a lot of sales for you and bring you new channels.

(4) Make your customers your agents: Actually, this kind of fission is not your fission, but the fission of micro-business. But the benefits for you are that your income can be more stable and less effort.

Because if this customer of yours will always be your customer, and you need to cash in on him many times, you must continue to work hard to deal with him.
If you recruit an agent, he can make money by selling goods, related service training, answering questions, shipping, placing orders, etc. You don't need to do all of these, and someone will do it for you, and you can easily.

What you need to do is to maintain his viscosity. For example, you can see that he has not been bubbling in the group recently, he has not posted advertisements, and may be slack for a while, you need to encourage him and give him some Help, this maintains this viscosity, and he will renew the fee the next year.

If you turn a customer into an agent: you still have to maintain and manage the agent and teach the agent training, which is more difficult and is based on the foundation of familiarity, or on the basis of your business words.But if you recommend him as a special agent, you can earn a stable 700 yuan a year, which saves a lot of trouble.

For example, if you recommend 10 people to join the special agency, it is actually not too difficult, because everyone wants to make money now, and you are doing it yourself. It's easy to join in.

For example, if you recommend 30 people for 21000 yuan a year, or if you recommend 20 people for 14000 yuan, is this money easy to come by?

4. Fission detonated 5-month sales

A real-world online marketing case study: In December 2016, a new media operations manager conducted a community marketing campaign. The community consisted of existing users who had been following the campaign for about six months and were aware of the significant skin improvements offered by an unsaturated fatty acid product. The campaign encouraged users to share the posters we had created.

On the poster is the user's real before-and-after comparison chart. Leave the nutritionist's QR code and share the screenshots in the circle of friends to the nutritionist to participate in the buy 2 get 1 activity.

As a result, the event went viral, with one day's sales exceeding five months' worth , leading to a complete stockout. Fortunately, the goods were en route by sea and would arrive soon, otherwise we would have been heavily criticized.

5. Summary

(1) Summary of the transaction: What is the biggest secret to closing the deal? How to improve the transaction rate of products ? It is actually "asking questions".

Questioning is an important method of making a deal. The more you use it, the more you will be able to make cleverness, and cleverness will give birth to sperm.The point is that you have to use the repetition so that it works for you and becomes your thing.

(2) Summary of fission: fission is the best way to attract traffic, especially among existing users.

Fission should also be combined with users, especially core users, and fission is not isolated. The next link of fission is drainage, and the purpose of fission is drainage.

(3) Community marketing fission: Let them fission in the existing user group, make a QR code poster, post it on WeChat Moments, and give them benefits.