Local self-media WeChat public account fission artifact (food passport) automatically fission thousands of fans in 7 days

Local self-media WeChat public account fission artifact

(Food Passport) Automatically fission thousands of fans in 7 days

Due to time constraints, this time I will only share a local self-mediaWechat marketingscheme, combined with WeChatPublic account promotionfission"Viral marketing"Success story!

It's a gourmet dining project and they made a funWeb PromotionThe fission action is called the "food passport".

What is a foodie passport?

What does it mean?Actually it is divided into two parts.

Part 1 is the merchant

• If you are a businessman and want to enter this passport, you have to give money.
• The merchant gives him money, and then it will appear in this foodie passport.
• (this thing can be torn off)

The other part is the user

This one that the user can tear off is called a coupon.

• When users go to eat, they can discount or exchange a certain dish in the restaurant.
• The condition is that the merchant must give money to be added to this foodie passport.

How do users get food passports?

If the user wants to obtain a passport, he has to do the following actions:

1. It is to share the QR code of the picture to his circle of friends;
2. Then add customer service WeChat, send screenshots to customer service;
3. Then, you can go to the nearest restaurant to get this foodie passport.

Simple action, and within a week, more than 2000 users have been added, and it is very accurate!

• If you don't eat out often, you don't need this passport, right?
• You often cook at home and don’t go out to eat, and you don’t need this foodie passport at all.

What do you want this thing for?

• In fact, the food passport is just a discount coupon.
• They simply used a fission technology, which is how to let users fission for you, and it is still reasonable and legal.

Fission marketing combines online and offline

In addition to many users can go onlineInternet marketingFission can also promote marketing fission online and offline.

Because a group of friends went to eat together, and when they saw their friends check out, they took a foodie passport to eat at a discount. The friends who ate with him,

At first glance, you will feel that this thing is high-quality. What other photos are there? How can I get it?

• Said that there is a QR code on the passport, after scanning it, add customer service;
• Give you a QR code, and let you do an action to share the WeChat public account to the circle of friends.
• Then, tell you where to get things.

a lot ofSmall tradeIt is a simple fission technology that can add thousands or even tens of thousands of users within a week, and now they are doing very well.

Food Passport Issuance Strategy

• A foodie passport (coupon design) is issued once a month.
• 60 merchants in each issue, issued online and offline together.
• Each company promotes a product package worth 45000 yuan, and charges a 4500% discount (XNUMX yuan) operating expenses.
• In other words, their model has a fixed income every month, and the annual income of this project exceeds 300 million.

Moreover, their entire profit model does not rely solely on selling advertisements, but they directly negotiate with the merchants to buy shares.

Now, their company's self-media advertising business is the food passport marketing department, and the format has been standardized, and the team can do it directly.

The boss wants to do bigger projects, and easy and profitable projects.

What is their boss doing now?

Local self-media companies invest in local companies

Looking for the most promising local and efficient service players, negotiating their company shares, mainly in the catering industry.

1) Cafe Project

• Is the owner of a local restaurant giant with more than 330 fast food brands.
• The daily income is stable at around 6000, and the coffee gross profit is very high, as high as 75%.

2) Takeaway food items for halogen products

• It is also a well-known local catering company with competitive products.
• This project achieved 2017 million yuan in revenue in 500 alone, with a gross profit of more than 200 million yuan.

(The above 2 project media companies account for 15% of the shares)

3) Local white-collar porridge shop

• This is also their key project, targeting the white-collar market.
• This category is very good, the production process is very standardized, and the gross profit of joining is high.

(This is also a catering group. Hundreds of franchisees have made money in the previous food group, so many franchisees are investing in this project.)

3 major standards for offline cooperation

1) The partner must be a superperson, the kind that don't lack money.

• This way the finances will be standardized, the team management is experienced, and the local media company will only be responsible for marketing.

2) The project must have a specific person responsible for its implementation

• Otherwise, many powerful people will be together, and there will be nothing but work without anyone.

3) Use cash for shares, this is sincerity

• Of course, you can find ways to promote your product package andsoftwareservices and get some return on project funding.

Some people think this is a trick, but he is wrong.

win-win rule

This is a win-win rule for the economic efficiency of business cooperation: pay, get.

They have already used their media resources to buy shares in several such chain catering companies, and they should be able to earn tens of millions of income a year in the future.

It's as simple as that, in fact, there are not many users, just slightly changed the thinking mode:

• From the traffic idea of ​​selling advertisements with massive traffic, it has become the core user idea.

Today, I will simply share it here, I hope everyone can gain something ^_^