What is the concept of small but beautiful corporate culture?Taobao small and beautiful store e-commerce company model

Netizens asked what is the concept of small and beautiful corporate culture?

What is the concept of small but beautiful corporate culture?

We thought for a long time and found that the concept of small and beautiful corporate culture has the following points:

1. Do not pursue sales, but pursue quality;
2. Do not pursue more and complete, but pursue less and better;
3. Do not pursue big strides, but pursue a long flow of water.
4. Do not pursue the brilliance of the surface, but pursue the inner details;
5. Do not pursue the growth of new customers, but pursue the repurchase of old customers;
6. Don't follow other people's hot style, make your own characteristics;
7. Do not fight the price, the pursuit of profit;
8. Do not cut the leeks of customers, do not squeeze employees;

• Small but beautiful if you make more than 4E-commerceCompany mode.

The operating income of 10 people is less than 600 million, and the net profit is 150. Is it considered a small and beautiful enterprise?

CICC should be regarded as the No. 100 investment bank with few employees, high per capita profit and high salary, with a net profit of 133 billion and a salary of XNUMX billion.

TaobaoSmall but beautiful store e-commerce company model

Small and beautiful is essentially a change from focusing on price and scale to focusing on consumers, quality and diversity. It can make those distinctive and memorable stores stand out and show the charm of Taobao e-commerce.

"Small and beautiful" is not only about size, it is not necessarily the opposite of large scale and low price, the wedding candy box is an example.

Although its average customer price is twice as high as that of popular products, it is still not expensive.

However, it is difficult to be small and beautiful in China's overall domestic environment:

• For example, if your word of mouth is made, there will be a bunch of imitations involving plagiarism immediately.Are you here to compete?
• Core employees are preparing to fly solo, and other force majeure has led to a sharp drop in product demand...
• Think about it, there are many problems...

Why do you say imitation has no soul?Because he is not skilled enough.

• Specialization refers to pure and single-mindedness, and specialization is the secret of entrepreneurial success.
• The best is appearance, patent application and protection, and cooperate with professional and powerful law firms. Once plagiarism is discovered, no compromise will be made, and compensation will be sought to the maximum extent.

How to register a patent for protection?You can refer to the following articles ▼

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