Hotspot Marketing Cases: How Do New Media People Follow Hotspots? 4 ways to make you crazy

Hot Marketing Cases:new mediaHow do people follow hot spots? 4 ways to make you crazy

It can be said that chasing hot spots is a must-have skill for every new media person.

Almost all cases of rapid growth of fans because of an article are chasing short-term hot spots, including "Mimon" also doPublic account promotionof.

What is a hot spot?

A hot spot is a thing or place that attracts attention at a certain time.

If you have chased hot spots, you must know that hot spots must be chased fast. You often have to stay up late to chase them. The pressure is very high, and your body will collapse for a long time. Do you think it is too hard to chase hot spots like this?

I see that many people are chasing hot spots, if the hot spots do not meet their ownPositioning, it is not very easy to follow.

SoChen WeiliangWhen you have an idea, categorize the hot spots, so you can choose the one that suits youWeb Promotionway to follow the hot spots.

Three hotspot categories

• 1) Long hot spots (predictable)
• 2) Short hotspot A (predictable)
• 3) Short hotspot B (unpredictable)

XNUMX. Long hot spots (predictable)

The characteristics of long hot spots are that they have a long time period and are just needed.

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• Weather query
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• QR code generator
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According to our own positioning, we can explore the pain points and needs of users, and provide practical tools that can meet the needs of users.

XNUMX. Short hotspot A (predictable)

The characteristics of short hotspot A (predictable) are that it can be predicted and prepared, and the timeliness is short, especially for festivals.

Holiday hotspots, unlike news hotspots, are "predictable and routine hotspots".

Festive category:

• 情人 节
• Christmas
• Easter

Why chase holiday hotspots?

1. Wide audience
2. Can be fully prepared in advance to reduce the pressure of rushing drafts
3. Most festivals have holidays, so I have time to read the official account

XNUMX. Short hotspot B (unpredictable)

The characteristics of short hotspot B (unpredictable) are that it is sudden and unpredictable, and mainly focuses on news hotspots that people pay attention to:

• social event
• celebrity gossip
• hot topic

Unpredictable news hotspots, in particular, need to be analyzed with the help of the following tools:

• 'How do we-media people catch hot events? 5 tools necessary for rubbing hot spots"

Chasing hotspots success stories

Here we will take an inventory of articles that have been read in millions or tens of millions in 2017, and learn how they follow the hot spots?

1) "Shared bicycles are really a good mirror of the national mirror"

On February 2017, 2, the public account with only 15 fans "CopywritingCrazy Notes” published the article “Bike sharing, it’s a really good national mirror.” It was later officially deleted by WeChat due to violations. Before the deletion, there were more than 330 million visits and an increase of 15000 million followers.

• Chen Quanwei, the author of the article, said:The trick to grasping the hot spots lies in seeing all kinds of financing news about shared bicycles at that time, so it is judged that this will be a good topic and timing.

2) "Ma YunThe unmanned supermarket opens today"

一篇题为《马云的无人超市今天开业》的文章中，该作者者于2017年7月8日和9日分别在自己的两个微信公众号上进行了发布，累计阅读量超过3000万，增长36万个粉丝。

of which "dailyE-commerce爆料』的账号，2017年7月8日23时37分推送文章，似乎被之前自己的记录打破，不到3天的时间就突破1366万。

『互联网热点』的微信公众号在2017年7月9日3点55分，再次修改文章标题后发布该文，不到3天，突破1650万的浏览数。

• Author Wang Jinghua said:Engage inself-mediaFor 4 years, I have been doingE-commerceRelated content, also knowTaobaoThere is an unmanned supermarket that confiscated cashiers during the Creation Festival, so we can judge that this will be a hot spot.
• After the first post, I found that the number of readings was still high at XNUMX o'clock in the middle of the night, so I quickly changed the title and ending and pushed it to another public account.
• 1 popular article, achieved an explosion of fans of 2 numbers!

3) "Why Xi Mengyao is not worthy of sympathy"

On November 2017, 11, only 21 users followed the public account "Ten Yuan Jun", because Xi Mengyao staged a "Real Wrestling Show" in a large-scale Victoria's Secret live broadcast in Shanghai, which became a hot spot at that time.

Wrote an article "Why Xi Mengyao is not worthy of sympathy", which was read by more than 48 million people within 620 hours, with over 10 likes and over 9 fans!

4) "Thanksgiving, Durex molested 13 brands in one go"

On November 2017, 11, the WeChat public account "Shock Copywriting" took advantage of the Thanksgiving hotspot and wrote an article "Thanksgiving, Durex molested 24 brands in one go", which analyzed the Durex official Weibo hotspot posters, 13 hours Read more than 24 million, thus promoted toInternet marketingThe world's super popular article.

At present, the reading volume of this article has exceeded 1000 million+, more than 6.8 people have liked it, and the number of fans has increased by 18.

5) "Song Joong Ki & Song Hye Kyo: Should I apologize for love at first sight, or get married?" 》

On July 2017, 7, the first article of Mi Meng's account unblocked and returned:Song Joong Ki & Song Hye Kyo: Should I apologize for love at first sight, or should I get married? ” is to capture the hot events in the entertainment industry that day.

此文阅读量3分钟突破10万+，10小时突破10万+点赞，累计阅读突破1000万。

The picture below is the official account platform data 12 hours after the tweet ▼

Mi Meng is an emotional public account, so whenever there is a hot spot in the entertainment industry, Mi Meng is also often chased.

The following two articles are what Mi Meng has been chasing recently, hot articles in the entertainment industry ▼

• "Li Xiaolu & PGone: What do men and women do to be considered cheating? 》
• "Li Xiaolu & PGone: On How to Sleep Safely with Sister-in-law"

Four methods of chasing hot spots

So, how did Mi Meng follow hot articles in the entertainment industry?

After analyzing various successful cases of chasing hot spots, some new media people summed up these four principles:

• 1) Monitoring
• 2) Identification
• 3) Speed
• 4) Innovation

1) Monitoring:

• Whether through program hotspot monitoring,
• Or manually check the real-time hotspot list,
• You have to find the hotspot in the fastest way possible.

2) Identification:

• After you find the hot spot, you also need to identify whether it is good energy or negative energy?
• How long is the time limit?Is it suitable for own use?How suitable is it?and many more……
• We may have seen many examples of failure to catch up with hot spots. In that embarrassing dilemma, it is better not to chase!

3) Speed:

• Quickly make content for the popular, the competition is speed.
• In the face of hotspots, it is not very suitable for too elaborate and repeated revisions.
• Otherwise, it is easy to cause the hot spots to fade long after your content comes out, and the huge hot spot traffic has been preempted by others.

4) Innovation:

• Make the hot content as different as possible.
• Because we are chasing hot spots, what can be widely disseminated is definitely not ordinary and extremely similar content.
• It is best to use a unique and extraordinary point of view as an entry point for chasing hot spots.
• 1, 2, 3 list the most common angles, jump out of common thinking, and brainstorm new ideas

How can there always be new angles?

• There is an easy way, you think of the most common angles first, list 1, 2, 3, then bypass them and think of new ones.

(When a hot spot breaks out, if you don’t chase the hot spot, others will.)

The following articles are summaries of Mimon and are particularly recommended:

• 'How to write a popular WeChat article with a reading volume of 100 million+?"

Why is Mimon so hot??

prior to,Chen WeiliangThe blog has summarized and shared the reasons for Mimon's success:

• 'How did the Mi Meng official account succeed?Why is it so hot?There is a reason behind it!"
• 'How to make Sina blog articles be recommended to Sina blog homepage?"
• 'How does the tens of millions of large Mimen rely on content to increase fans? 3 cores and 7 links create wonderful stories"

AboveChen WeiliangThe summary of the article, if you miss it, you may lose a lot ^_^

Extended reading:

• 'How do we-media people catch hot events? 5 tools necessary for rubbing hot spots"
• 'What kind of article title catches your eye the most? 107 Most Attractive WeChat Titles"