What is Management by Objectives?How to do MBO enterprise goal management setting?

enterprisenew mediaoperation in progressPublic account promotionPreviously, goals had to be set so that they could be broken down so that tasks could be performed regularly and ultimately achieved.

What is management by objectives theory?

Management by Objectives (MBO) originated from the American management scientist Peter Drucker.

In his 1954 book "The Practice of Management," he first made "the idea of ​​management by objectives and self-control":

• "The company's goals and tasks must be transformed into goals. If the company does not have an overall goal and sub-goals consistent with the overall goal to guide employees' production and management activities, then the larger the company, the larger the number of people, and the possibility of internal consumption and waste. The greater the sex."
• "In short, management by objectives is also a management system that allows managers and employees of a company to personally participate in setting work goals, implement "self-control" in their work, and strive to achieve their work goals.

Why do business objectives management?

• promoteE-commerceThe realization of the company's strategic objectives and annual business objectives;
• achieveSmall tradeenterpriseWeb PromotionIn the process of operation, the value-added of key links and nodes;
• the company'sInternet marketingThe strategic goals are decomposed layer by layer and translated into employees'Lifedaily, to executeWechat marketing;

How to do enterprise management by objectives?

The following is a summary of the enterprise management by objectives methodology:

step 1:Ask yourself what is the company's goal in the next 5 years?

• For example: company website within 5 yearsSEOFlow BR 7 and above
• For example: more than 5 fans of the company's official account within 10 years
• For example: the company has an annual profit of more than 5 in 10 years

Step 2:Write down what are you currently doing?

• Perform SEO tasks
• Regularly update articles and send external links
• Research network promotion methods

Step 3:Organize what you're doing

• Leave things relevant to the original goal.
• Delete things that are not related to the original goal

Step 4:make a mind map

• Use a mind map to make a strategic and tactical map of the things left behind and the goals in 5 years.

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