What is community operation?Mind map of the 3 major classification upgrade plans of the community

Entrepreneurs doSmall trade, or doE-commerce, do micro business, doWechat marketing,doSEOand many more……

• Both provide a series of products or services for a specific group of people.

What is community operation?

• Convening specific groups of people in WeChat groups and QQ groups, and regularly interacting and sharing, is community operation.

The problems faced by the community operation are as follows:

• What community, how do you get more users?
• Public account promotionWhat kind of content?
• What kind of advertising do you sellCommunity Marketing?
• What products or services are offered to these people?

Community function

• (1) Community members need to connect with each other through the community.
• (2) There is a common goal and continuous interaction among community members.
• (3) Community members have a common sense of teamwork and norms.

Community operation

First of all, community founders must have an altruistic and humble attitude.

Second, let the community interact on a large scale.

• Various interactions allow entrepreneurs (entrepreneurs) to get more valuable feedback.

Third, benefit from community sharing.

• Everyone is a beneficiary and a contributor to the community.
• Through sharing and mutual benefit, make the community longer.

3 major categories of community operations

1) Fan community

• Users who buy your product or service.

2) Partner (agent) community

• Recruiting agents: Helping you sell products or services.

3) Boss-type community

• Gather bosses upstream and downstream of the supply chain.
• Let you become the king of contacts and the king of information.

Why upgrade the community?

1) Let you have rich network resources

• Help you sell more products or services.
• Get the upstream and downstream bosses and control the supply chain.

2) Can help you discuss large-scale cooperation

• Talk to people who are not short of money to cooperate, and the other party will not be moved.
• It can be implied or stated that there are more powerful network resources behind you.

3) When talking about cooperation, say:

• I am the founder of a certain community.
• There are many better people in the community.
• The success rate of negotiating cooperation will be greatly improved.

How to upgrade community operations?

The difficulty of the 3 major categories of the community:

• The fan base is the easiest.
• Agent groups are more difficult.
• The boss group is the hardest.

3 major community upgrade plans

1) Be a fan group first

• When the number of fans reaches a certain number, they will be used as agents.
• Let more people be your agents.
• At this point, you can become an agent group.

2) Become an agent group later

• When fans and proxies reach a certain number.
• The number of fans and agents can be coerced to make the boss.
• Get more bosses to join.

3) Boss group

• Gather upstream and downstream bosses to control the supply chain.
• Let you become the king of contacts and the king of information.

WeChat community operation mind map

The roadmap for the above three major categories of community upgrade plans is not fixed.

There can be multiple communities of these three levels at the same time.

The core is: do not want too much, do it first.

The following isChen WeiliangPreviously shared articles on community marketing ▼

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🔗How to maintain a WeChat group? Successful cases of WeChat group solutions for micro-business operation

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