Umahluko phakathi kweentengiso zikaGoogle kunye neentengiso zikaFacebook: Yeyiphi ebiza kakhulu, FB okanye uGoogle?

Kutheni uGoogle kunyeFacebookYazisa?

Loluphi uhlobo lweshishini elixhomekeke kulo?Ukuba ishishini lakho lidumile kwaye lifuna ukuvezwa, kufuneka ulibhengeze.

Ukuba ifakwe kwintengiso engaxhunyiwe kwi-intanethi, akunakwenzeka ukulinganisa ngokuchanekileyo umphumo weentengiso ezingaxhunyiwe kwi-intanethi.

Ukuba ubhengeza kwiqonga likaFacebook, uFacebook uya kwazi ukuba ngubani othenge into, ukuze kube lula ukuba siyazi, okuIntengiso ye-Intanethiyobuhle.

Ukuba iimveliso ze-B2B ziza kupapashwa, intengiso kaGoogle kufuneka yenziwe kuqala.

Imidiya yoluntu iyasebenza.Ukuba umthengi akakho kwi-Facebook, umthengi unokuya kuGoogle ukukhangela amagama angundoqo ukufumana imveliso.

Kula maqonga mabini ahlukeneyo, i-Facebook inokuba lukhetho lwakho lwabathengi, kodwa abathengi banokungafumaneki;

Ke ngoko, ezi ziqonga zimbini ziphambili kufuneka zibhengeze kwaye zikhuthaze.

Umahluko phakathi kweentengiso zikaGoogle kunye neentengiso zikaFacebook

Iindwendwe kwiintengiso zikaGoogle ziyasebenza, kwaye iindwendwe kwiintengiso zikaFacebook azinamsebenzi.

UGoogle ngumthengi oza emnyango ngenkuthalo. Nangona uGoogle esebenza, iintengiso zabakhuphisana nazo ziya kuvela ngaxeshanye.

Nangona iintengiso zikaFacebook zingenzi nto, abasebenzisi banokubona kuphela iintengiso zakho ngeli xesha, kwaye akukho ntengiso ikhuphisanayo ibonakala.

• Iindwendwe, zibukele ngokukhutheleyo iintengiso zikaGoogle kwaye zibukele iintengiso zikaFacebook;
• Kumashishini, iintengiso zikaGoogle zibonwa ngabanye, ngelixa iintengiso zikaFacebook zijongwa ngokukhutheleyo ngabanye.

• iintengiso zikaGoogle usebenzisa amagama angundoqoUkubekwa endaweni;
• Iintengiso zikaFacebook zijolise kusetyenziswa ubudala, isini, kunye nezinto anomdla kuzo.

Ukuba intengiso ayithengiswa, kusenokwenzeka ukuba loo nto ayitsali abathengi.

Ngethuba lokuqala sibhengeze, xa singena kwi-ad ad management ye-Facebook, kuya kubonisa ukuba zingaphi iipesenti zabantu abacofayo, ukuze sazi ukuba bangaphi abantu abanomdla (indawo yokuvavanya, iqela leminyaka, isini, bonke ukuvavanya).

Ngedatha enkulu, iifizi zentengiso ye-Facebook ziya kuba zitshiphu.

Idatha enkulu inokukwazisa ukuba yintoni eluncedo kuwe. Le yindima yedatha enkulu.

Ngamanye amaxesha abathengi abathengi emva kokuyibona, kwaye kufuneka badibanise intengiso engxamisekileyo.

• Facebook kunyeInstagramNgokwahlukileyo, i-Instagram iselula ngakumbi.
• I-Facebook idume ngakumbi.
• I-Google, i-Facebook, i-Instagram, la maqonga mathathu amakhulu kufuneka anikwe ingqalelo.

Iintengiso zikaGoogle kunye noFacebook Ads Isafobe

Isikweko sentengiso kaGoogle:Kufana nokuba umthengi ufuna ukuthenga into ethile, kwaye emva koko uye kwiivenkile ezininzi ezithengisa ngexesha elifanayo, zithelekise, kwaye ekugqibeleni ubeke umyalelo.

Isifaniso sikaFacebook:Kufana nemveliso ethabatha inyathelo lokuqala ukuyithengisa kwindlu ngendlu ukuze ivuselele umnqweno womthengi wokuthenga.

• Inxalenye ye-niche kakhulu yabemi, ifanelekile ngakumbi kwiintengiso zokukhangela zikaGoogle.
• UGoogle unokukunceda ufumane abathengi abangaziwayo, i-Facebook ikunceda ukuba utshixe, zombini kufuneka zidityaniswe.

Iintengiso zikaFacebook kunye noGoogleseoIsikweko:

• Intengiso kuFacebook ifana nokuzingela ixhoba ngokukhutheleyo.
• Impendulo yentengiso ye-Facebook ikhawuleza kakhulu, ukuba nje izinto ezifanelekileyo ziboniswa kubantu abalungileyo, kuya kubakho inani elithile lentengiselwano.
• Kwaye i-Google SEO ifana nokuhlwayela umnatha, kuthatha ixesha ukulinda isivuno, kwaye ulinde ixhoba ukuba lithathe i-bait.

Oku kuxhomekeke kakhulu kwiimpawu zemveliso, ezinokuguqula kakuhle kuphela ngeentengiso ze-Facebook (qaphela ukuba iintengiso ze-Facebook zokuthengisa kwakhona azifakwanga apha), zihlala zinezi mpawu zilandelayo:

• Kukuthenga okunganyanzelekanga, kwaye abasebenzisi akukho mfuneko yokuba benze naluphi na uphando;
• Okona kubalulekileyo kwizinto ezinomdla kunye nezinto ezithandwayo;
• Ixabiso leyunithi liphantsi, kwaye abasebenzisi akufuneki bacinge ngalo ixesha elide;
• Izinga eliphezulu lokuthenga kwakhona;
• Ngokuqhelekileyo akukho phawu kwi-brand, kwaye abasebenzisi akufuneki bathathele ingqalelo ukuba ngaba luphawu;
• Abasebenzisi ngokubanzi bakholisa ukuthenga kwi-intanethi, ngaphantsi kwe-intanethi, kwaye bancinci ukuthenga iimveliso ezifanayo kwi-Amazon;

Kwiimveliso ezinexabiso eliphezulu leyunithi kunye nemfuno yabathengi kuphela kwixesha elithile okanye imeko, ngokubanzi, umphumo wokuguqula ngokuthe ngqo kwiintengiso ze-Facebook akulungile kakhulu.

Indlela yokuThengisa ngokuFanelekileyo kuFacebook?

Ukuba ufuna ukwenza ukuguqulwa kweentengiso ze-Facebook ezilungileyo, kufuneka ube nedatha eyaneleyo yokuguqula ixesha elithile xa uvavanyo luqala, oku kuthetha ukuba ezinye iimveliso zinokufuna uhlahlo lwabiwo-mali olukhulu ekuqaleni kwaye unike inkqubo ye-Facebook ixesha elaneleyo Fumana kwi- abasebenzisi beemarike ukubona ukuba imveliso iguquka kakuhle.

• Kwakhona, ukuba iintengiso ze-Facebook zinokudibaniswa kunye nokunikezelwa kwexesha elilinganiselweyo (intengiso yeendaba), ukuguqulwa kuya kuba ngcono.
• Injongo yeentengiso ze-Facebook azikhawulelwanga kwiinguqu zexesha elifutshane, zingasetyenziselwa ukuqalisa nokwakha ulwazi lwe-brand / imveliso.
• Ifaneli yokuthengisa ifuneli yokuhamba, kwaye akukho manzi maninzi angenayo evela kwifuneli, ngaba kuya kubakho amanzi amaninzi aphuma ngaphantsi?
• Iintengiso zikaFacebook zinokusetyenziselwa ukuthengisa kwakhona, ukuphinda ukunxibelelana nabathengi, kunye nokwenza nzulu ukuqonda kwabathengi ngexabiso lemveliso / lophawu.

Ngamafutshane, Facebook'suKhuthazo lweWebhuukusetyenziswa kunokuba ezahlukeneyo ngakumbi.

Yeyiphi ebiza kakhulu, iiNtengiso zikaGoogle okanye iintengiso zikaFacebook?

Ngokumalunga neendleko zokucofa kunye neendleko zokubonisa zodwa, iintengiso ze-Facebook zibiza kakhulu kuneentengiso zeGoogle, yingakho uninzi lwabaqalo abancinci bekhetha iintengiso ze-Facebook.

Kwiminyaka yakutshanje, ukhuphiswano lwentengiso lukaGoogle luye lwaba lukhulu.Kwamanye amashishini, ukucofa kanye kunokubiza amakhulu e-RMB.Ngemali efanayo, iintengiso zikaFacebook zinokufumana amaxesha amaninzi kwitrafikhi.

Nangona kunjalo, iintengiso zikaFacebook azinakho ukuguquguquka ukuhlengahlengisa iibhidi ezinjengeentengiso zikaGoogle.Umzekelo, ukuba ufumanisa ukuba kukho utshintsho oluninzi kwindawo ethile kunye nexesha elithile, unokumisela ixesha elithile okanye ummandla oza kuchitha uninzi lwebhajethi yakho.

(Nceda uqaphele ukuba iishedyuli zentengiso ye-Facebook kunye nohlengahlengiso lwentengiso kaGoogle zizinto ezimbini ezahlukeneyo)

• Ireyithi yokucofa (CTR) yeentengiso zikaFacebook iphezulu kakhulu kuneentengiso zikaGoogle zokukhangela.
• kunye neentengiso zikaGoogle zokuBonisa kunyeYouTubeIintengiso, uFacebook usaphumelela.
• Intengiso yegama elingundoqo leGoogle ifaneleka ngakumbi kwiimveliso zexabiso eliphezulu kunye ne-B2B yorhwebo lwangaphandle.

Uguqulo lokusebenza kweentengiso zikaGoogle kunye neentengiso zikaFacebook

Njengoko bekutshiwo ngaphambili, iintengiso zikaGoogle zinokukhokelela kuguqulo lwexesha elifutshane.

Abaphulaphuli beentengiso ze-Facebook abanayo injongo yokuthenga ecacileyo.Ngokubanzi, iintengiso zikaGoogle zine-ROI ephezulu kuneentengiso zikaFacebook.

Nangona kunjalo, asikwazi ukujonga nje idatha engaphezulu kunye nokuphosakela ixabiso legalelo leentengiso ze-Facebook, kukho izizathu ezininzi zokuba singenako ukulandelela ukusebenza kokuguqulwa kwangempela kweentengiso ze-Facebook.

Iintengiso zakho ze-Facebook azenzi kakuhle, okanye umxholo wakho wentengiso awukho mkhulu, kwaye ujolise ngendlela engafanelekanga, kwaye awusebenzisi amandla apheleleyo e-Facebook.

Ngexesha elithile, inani lamaxesha abasebenzisi abanokukhangela amagama athile angundoqo kuGoogle lilinganiselwe.Masithi inani lamagama angundoqo kwicandelo elithile limalunga ne-10 kuphela ngenyanga, nokuba ibhajethi yakho ilungiswe phezulu, isikhangiso sakho siya kufikelela kuphela kubathengi be-10, kodwa kuphela abasebenzisi be-10 abanomdla ngokwenene kwimveliso yakho?

Kwabo banokuba ngabathengi abakhangela iimveliso abazithandayo ngoku okanye ngamanye amajelo, sinokufikelela ngokuqhubekayo kubasebenzisi abanokubakho ngemithombo yeendaba zentlalo kwaye sonyuse ukungena kwimarike ngentengiso kaFacebook.

Izinto eziluncedo kwiintengiso zikaFacebook vs. Iintengiso zikaGoogle

Olunye uncedo lweeNtengiso zikaFacebook kukuba inokufunda ngokuzenzekelayo ngokusekwe kwiinjongo ezahlukeneyo zokuguqula kwaye isebenze iintengiso kwabo banokuguquka.

Okwangoku, uGoogle usandula ukuqalisa kusetyenziso lwentengiso kule ndawo, kwaye ngaphambili, ibinokwandisa kuphela ucofa.

Kwithiyori, umgangatho wetrafikhi kwiintengiso zikaGoogle okanye kwiinjini zokukhangela uphezulu kunezonxibelelwano zentlalo.

Kodwa kukho iimeko ezikhethekileyo:

• Abasebenzisi bafuna amagama angundoqo emveliso kwiinjini zokukhangela, kwaye iimfuno zabo zicacile.
• Nangona kungenakubonakaliswa kumagama angundoqo, kuya kuba ngaphezulu okanye ngaphantsi, njengokuba imveliso ingakanani ixabiso elifanelekileyo, ubukhulu kunye nombala.
• Ngokusekwe kuphando lwangaphambili kunye nelomntuUbomiNjengomthetho wesithupha, ukuba imveliso yakho ikude kakhulu kwizinto ezilindelwe ngabasebenzisi kwiimpawu ezithile, okanye kude kakhulu kushishino ngokubanzi, ngaphandle kokuba kukho amagama angundoqo achanekileyo omsila omde ukuze atshatise imveliso yakho, abasebenzisi baya kuba nokulindela ngokubanzi. , kungenjalo ukukhangela okuphezulu okunokwenzeka iintengiso kuya kuba nzima ukuguqula.
• Kuba kwimeko yokukhangela, ukucinga komsebenzisi kuvaliwe.Ukuba umsebenzisiEzorhweboXa ukhangela iimveliso kwiqonga, le nto iya kubonakala ngakumbi, kwaye abasebenzisi baya kuba nomdla wokufezekisa iinjongo ezichongiweyo.
• Masithi ndifuna nje ukufumana ikomityi yekofu eqhelekileyo eneelwandle ezingama-50 kuphela.Undityhala nge-100+ yekofu yekofu yekofu kwaye iyazishukumisa ngokuzenzekelayo.Kubonakala kuluncedo, kodwa ndiyaxolisa andiyifuni ngoku kwaye andinalo ixesha lokufunda ngeemveliso zakho.

Nangona kunjalo, ukuba ngenye imini ubonisa abasebenzisi ixabiso elikhethekileyo lemveliso ngokucacileyo nangengqiqo ngendlela yevidiyo ngokusebenzisa intengiso yemidiya yoluntu, abasebenzisi banokuba nomdla kwaye bafunde ngakumbi, kuba kwimeko yentlalo yoluntu, iingqondo zabantu zivulekile, ukwamkela izinto ezintsha kunye neengcamango ezintsha.

Yiyo loo nto ekuqaleni, iintengiso zikaGoogle zifaneleka ngakumbi kwiimveliso ezisemgangathweni kunye nezamkelwa kakhulu, kwaye i-Facebook ifaneleke ngakumbi kwiimveliso ezintsha.

Ngaba kufuneka uqhube iintengiso zikaFacebook okanye iintengiso zikaGoogle?

Ukusukela ngo-Epreli ka-2021, ixabiso eliqhelekileyo lokucofa kwiintengiso zikaFacebook yi-4 yeedola.

谷歌广告的平均每次点击成本在1-2美元之间，平均ROI(广告投资回报率)为8:13354，这意味着每投入1美元，独立站商家将获得8美元的回报。

Ngoko ukuba ibinguwe, ubuya kukhetha eyiphi?Enyanisweni, zombini iiNtengiso zikaGoogle kunye neeNtengiso ze-Facebook zinamandla kakhulu amaqonga eentengiso, kwaye ukudibanisa kwezi zibini kunempembelelo enamandla.Ke ngoko, kucacile ukuba la maqonga mabini kufuneka ajongwe njengawo ancedisanayo endaweni yokuchasana, endaweni yokuba abe nobudlelwane.