What is WeChat Ecosystem?What does the WeChat marketing system business ecosystem include?

During the QQ era, Tencent's main traffic came from the traffic attracted by QQ, which enabled many of Tencent's businesses to rise rapidly.

Tencent has plans to do "Amazon Forest":

• At the center of the forest is Tencent's own online content.
• It uses WeChat and mobile QQ, two major social platforms, to penetrate the investment field and finally realize the connection of all "trees".

What does WeChat ecosystem refer to?

A virtuous circle within the WeChat ecosystem:

First of all, WeChat has become the infrastructure of the mobile Internet, which means that other providers rely on WeChat to obtain users, which may be cheaper than obtaining external traffic by themselves.

Second, WeChat is passive or active.

• In addition to being responsible for traffic distribution, it also develops other functions beyond social interaction.
• For example: information (WeChat official account), finance (WeChat paymentand wealth management), search, and games (mini-games)),E-commerce(mini-programs), etc., thus strengthening the stickiness of WeChat to users.

Understanding of WeChat Ecology

WeChat, as its English name suggests, was initially positioned as a chat tool. How did it evolve into a vast ecosystem?

WeChat business ecosystem development process

The following is the development timeline of the WeChat business ecosystem:

August 2011:

• WeChat released the beta version 1.0. At that time, there were only simple functions such as instant messaging and sharing photos. At that time, WeChat was only a mobile instant messaging tool.
• In the same year, in subsequent updated versions, the superposition of new functions such as voice intercom, viewing nearby people, drifting bottle and shaking, turned WeChat into a social application.

August 2012:

• WeChat users exceeded 1 million.

April 2012:

• In the 4.0 version of the WeChat update, the circle of friends function was launched to strengthen user stickiness.
• WeChat has gradually built a social circle based on acquaintances.

August 2012:

• The WeChat public platform began to be launched, which was once named "official account platform" and "media platform" to create a better user experience and form a different ecological cycle.
• WeChat released version 5.0, launching commercial functions such as game center and WeChat payment.
• Over the past few years, with the launch of several major services by WeChat, it has gradually become a dailyLifean integral part of.
• WeChat has also grown from a lightweight social tool to the most valuable mobile interaction platform in China.

Since 2017, WeChat has become more active

January 2017: WeChat launched its application accounts and mini programs.

• Zhang Xiaolong introduced Mini Programs like this, "A Mini Program is an application that can be used without downloading and installing, and it realizes the dream of "applicability".

August 2017:

• WeChat released the "2017 WeChat Spring Festival Data Report", the report shows that from New Year's Eve to the fifth day of the new yearwechat red envelopeThe volume of sending and receiving is 460 billion.

August 2017:

• The WeChat index is launched. According to the official statement, the WeChat index is a mobile-end index provided by WeChat officials based on WeChat big data analysis.
• Catch hot words and understand trends
• Monitor public opinion trends and form research results
• Insight into user interests to help precision marketing

August 2017:

• The WeChat applet opens the function of long-pressing the identification QR code to enter the applet, and from now on, the applet is connected to the circle of friends and WeChat public account articles.
• On April 4, the applet further opened up the functions and data interfaces of third-party platforms, as well as the size of the code package.

WeChat and Alipay are national-level applications that everyone is familiar with, even many elderly people are familiar with these two applications, which shows how influential they are.

However, in daily life, people will inevitably compare these two apps, Alipay and WeChat are also secretly competing ▼

🔗Which is safer, Alipay or WeChat? Why is Alipay transfer transaction more stable?

🔗Which one is more used, Alipay or WeChat Pay? Is it better to put money in WeChat or Alipay?

🔗Which one has a higher market share in 2019, Alipay or WeChat Pay? The results of the competition are released

🔗Which one is better, Alipay or WeChat Pay? Which one is more convenient?

🔗Have you felt the battle between WeChat Pay and Alipay’s face recognition?

In everyone's mind, there is still a clear difference between WeChat and Alipay:

1. When it comes to WeChat, most people think of social chat first.
2. For Alipay, most people can think of mobile payment.

Mobile payments have exploded in popularity in recent years, and scanning QR codes to pay has freed people's wallets.

Today, Alipay and WeChat have also implemented face-scanning payments to free people's hands.

WeChat social ecology is strong, Alipay payment financial ecology contends

However, it is worth noting that Alipay is a professional mobile payment software , and facial recognition payment was the first tool launched in the area.

Alipay APP brings together a variety of financial services, not only financial services such as credit, spending, borrowing, and reserves, enabling people to become richer every month, or to address urgent needs when needed, and to conduct regular financial management.

Other financial features, such as funds, Yu’e Bao, etc., can help people save money.

Everyone's heard of Yu'e Bao, and most users also choose to put their funds in Yu'e Bao, and while their income isn't comparable to stocks, it's still excellent compared to bank deposit products.

Best of all, they can be used anytime, anywhere, and bank deposits are mostly fixed deposits, so they can cause a lot of trouble when used urgently.

In addition, Alipay recently launched the Baobei Youth Campaign, which uses the functions of Huabei and Yu’ebao to make money while spending money, helping users to remove the hats of the moonlight family and achieving a win-win situation.

In addition to these financial services, the Alipay platform also integrates Taobao 's airfare, Fliggy, and other services, providing users with third-party services to create a one-stop service for eating, drinking, and playing.

And recently launched a membership service, users can get a membership card through a small program to spend in stores.

In contrast, WeChat is slightly inferior

The richness of financial and mini-program functions can also be used, but WeChat is the beginning of social networking. People often use WeChat to socialize and swipe articles on the official account.

The arrival of WeChat Pay has indeed brought convenience to people, after all, sometimes small red envelopes are also sent between friends and friends.

Because work also requires transfers, WeChat payment has also played a lot of roles.

It’s just that WeChat is not as mature as Alipay in terms of payment, and it is not professional in many aspects. There are news reports that users can’t find customer service if their WeChat wallet is stolen and swiped, and the problem cannot be solved.

If it were you, would you feel intimidated when your WeChat wallet was stolen and cannot be resolved?

This makes people feel distrustful of WeChat, but Alipay has the promise of "you dare to pay, I dare to pay", and it handles problems in a very timely manner, so Alipay is more trustworthy in payment.