Chen Weiliang: How to understand user pain points?How to ask questions to users

In fact, the pain points we talk about in online marketing are problems.

The problems users encounter, the problems that plague them, and the most common questions users ask are their pain points.

This requires us to study human nature. When doing WeChat marketing and promoting WeChat official accounts , we need to ask users more questions to understand their problems and needs, which is what Chazuo Academy courses refer to as "user perception".

For example, you can ask:

"Excuse me, do you currently have any problems with xxx?

What are the top 3 problems that bother you the most?

Say it, maybe I can help you find a solution."

Extended reading:

🔗How to explore customer needs? Analyze, understand and meet customer needs

🔗What to do if good products cannot be sold? Reasons and solutions for not selling well

🔗How to increase the transaction rate of goods? The most effective way: ask more questions